Apologies, would love to address all responses individually - we will get to them eventually but admittedly this forum perhaps wasn't the most suitable place for this ad. As of now, we more or less have enough applicants to begin with, so more of our attention will now be focused on SEO and marketing. Thank you for your feedback.
Actually it was the perfect place, but not for the reasons you'll have thought.
A board full of the people you're aiming your service at who will offer their time for free to give you constructive feedback and point out all the stupid mistakes and offensive assumptions you're making is something you're not going to come across every day, but it's certainly not a place where you're going to get told exactly what you want to hear.
We didn't expect any less than the kind of banal fluff you've posted above, but if you want to save face on here, remember that the people posting know more about this job than you ever can, or ever will. The remark above about focussing on SEO and marketing rather than the issues of safety, fair practice or practicalities raised here says it all, really.
As Ian says, the free advice is falling on deaf ears anyway, so I'm out.