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Once your
site is up (should you choose that route) many
web masters will write to you offering some fantastic deals, in fact,
if
I had a penny for everyone who has offered to bring me in loads of extra
business/increase my search engine placement/improve my site/increase my
penis size (oh sorry, different sort of spam) then well, I'd have a big
enough jar to make it worthwhile to go down my local Sainsburys and change
it up for notes in their coin counter.
Lots of
unscrupulous men see escorting as their way of making quick cash, don't be
fooled, you should be the only one making money out of your body. If
someone has a genuine skill to offer then pay what their skill is worth to
you, do not let them rip you off by overcharging just because they see
what you earn per hour.
It is very
tempting when you start out, or if business isn't as great as you'd thought
it would be to give something a go, especially when it promises so much.
You will hear lots of talk about traffic and hits. Traffic to your site is
only good if it is the right sort of traffic that will convert into
business. And as for hits, don't let people get you confused between hits
and unique user visits. Number of hits will not tell you how many people
have visited your site, it will tell you how many items have been
downloaded so for example if one of your pages had 10 pictures on it, that
will generate 10 hits but only one person will have visited. We advise,
that when the next 'best thing that could ever happen to your business'
comes along, check it out thoroughly:
Ask if they give you a
money back guarantee (given they are so confident they will improve your
business);
Ask who they have done work
for previously and don't just accept a list of names and quotes, ask for
contact details so you can talk to the girls yourself.
Ask for figures. You may
get told that so-and-so had a 100% increase in business, well that is no
good if all that translates into is that they had one client a year before
and now have two.
Well that is
some of the bad stuff to look out for, lets now talk about where is good to advertise...
Firstly, you
should be reviewing your own site. Check out the wording on the front page
and make sure it has lots of keywords that search engines like 'google'
will pick up. Search engine placement is far more sophisticated than it
used to be so make your site relevant and try and keep up with the latest
methods being used by search engines to rank sites.
Search
engines aside....
There are now many
message boards and escort directories. Many come and go and many ask for
extortionate monthly advertising fees so you should have a good look
around before you sign up to anything. For those with message boards
attached, have a quick scan of the message board to see what type of
person frequents it and what types of posts they allow. A board/site
struggling for traffic will allow gossip fuelled personal attacks on
people which shows that the admin will stoop to anything to promote the
site and so we suggest you avoid, as you could be their next innocent
target. Also look out for sites which allow racists abuse to go unmodded.
Generally spend a little time having a look around and decide if the site
is somewhere you want your name associated with.
Probably one of the main sites to advertise on is
Punternet:
It is
well established and many girls will tell you its the only place worth
advertising. It costs £12 a month which aside from being a tax
deductible expense, is very reasonable. You can have a listing on the
service
providers database
and also advertise on the
announcements board
and on the
tour
calendar. It used to have a message board which
came in useful for some 'subliminal' advertising but that is currently off
line but do read
Celine's
testimonial
in our 'ways of working' section for how message boards can help your
business.
Another established
and reasonably priced site is
Captain 69:
It is free to be
listed on the C69 database and is worth doing. It will bring you business
if you are the kind of girl C69 members look for - generally upmarket and
pretty with a good-looking website. Members tend to be affluent
professionals. The C69 membership is all UK and abroad but predominantly
London. London guys travel within the UK on business and like the prices
of the best regional girls.
C69 is a whole
community of girls and punters and agents, the Members area of the site
includes free advertising boards, message forum, chat room, IM, thousands
of reviews, and more besides, established since 1999. Subscription $10/mth,
around £5.60 on a credit card.
Puntingzone is
another reasonably well established site - it has returned to no fee
listings. Our experience is that the listings and adverts do not
attract a hugely high amount of traffic (as compared to Punternet) but the
message board is busy and lady members can have their details listed on
their profile which is seen each time you post and therefore can bring business
but could swallow up a lot of your time.
There are a number of
free to advertise sites which girls have found useful:
UK Belles,
Punterlink
(that is both
www.punterlink.com &
www.punterlink.co.uk) and
AdultWork (we
advise that you do not answer the personal questions on the AdultWork sign
up form - they really do not need to know your home phone number - watch
for those sort of questions on other sites too - keep your personal
details safe). Some of these give you the option of paying a small amount to be
linked at the top of their pages or to be 'escort of the week' or similar
- this may be worth it, but try and see what business a standard free
listing generates in the first instance.
Some of these sites also have
messages boards which, if you post a reasonable amount of interesting
posts, you may generate some business as some guys like to follow girl's
post to get a feel for what they are like. But beware; the boards can get addictive so make sure you maintain
the right balance!
Of the free sites
mentioned,
UK Belles is
particularly effective as they really have worked consistently hard on good
search engine placement. As a result of their work, once you are listed
with them, guys looking for escorts via Google are much more likely to
find you.
HOWEVER (UK Belles
health warning coming up), do not
expect to be listed within 24 hours of submitting your site as the person
running it has many other commitments and is a self-confessed "miserable
old bugger" (although we found him to be very friendly and helpful) so
hassling him to get your ad on, is not recommended! But its free, it
ups your profile in search engines and so worth the wait in our opinion.
As regards
Adultwork
there has been much debate about this site. Some ladies would not touch it
with the proverbial bargepole but others find it good for business. Some of
the debate can be followed
here but feedback is about 50/50 good/bad so have a look and decide
for yourself.
Niche directories:
To get your site
noticed, it is very much worth linking up with who you may see as your
competitors. In this business, guys like a bit of variety and will
see lots of different girls. In fact to many guys, a big part of the
thrill is seeing someone new each time. So, if you have a specific
attribute or service, look around for directories which list those girls
within the same niche. For example,
Pretty Big
Escorts lists UK working girls of size 14 and over,
PAMFAN offers
advertising for pregnant working ladies and those offering the
specialist 'milk maiding' service or, if you fancy working with an agency while you get established then
Judys Mature Escorts
caters for yes, mature ladies as does
Vintage Vamps.
Regional
directories:
There are a few
regional directories around so look out for ones that cover your area but
also remember that if you go off on tour to another part of the country,
many of these directories will accept a touring ad which is ideal for
drumming up business outside of your own catchment. There are also a
number of yahoo groups covering various areas so look out for those but in
the meantime here are links to some of the current regional directories:
Sheffield scene
Peterborough Plus
(covers much of East Anglia)
Punting Scotland
West Yorkshire Sex Guide
The LBB -
Manchester
Sussex Punting
www.escortssouthwest.co.uk
How much should
you pay out on advertising a month?
In reality, if you
are clever with your marketing it shouldn't cost too much each month. £50
a month including the cost of hosting your web site is more than
sufficient in most cases and remember many girls do not pay anything near
that amount yet make a good living.
There are sites that
will charge you £50 a month and more just to be listed, so imagine what
the site owners are earning if they have hundreds of girls on their books!
Of course, one could argue that they have worked hard to establish their
site and if, as a result of that work, girls are getting a lot of business
for their outlay, then it is worth it. Some may say money for old rope for
the owners, some might say what great business acumen they have shown. As
we said above, YOU need to decide what a service is worth to you.
Oh and as a
final point, some girls report that some male website owners have used
their 'status' to gain freebies from the girls. In case you are in any
doubt, this is not required. If you feel comfortable 'networking' in
this manner then fine, but don't EVER be pressurised - only you should
decide what to do with your body |
